Built for three SERPs
We engineer content to rank on Google, get cited inside AI Overviews, and surface in ChatGPT and Perplexity answers. One brief, three surfaces, three citation patterns.
Audit your search visibility
Your content ranks on one SERP. Buyers read three.
Google organic is one surface. AI Overviews are another. ChatGPT and Perplexity are the third. Your agency optimises for the first. Your buyer has moved on.
why content seo
Why Content & SEO
"SEO is dead" is lazy thinking.
AI Overviews have cut organic CTR by 34–58% on affected queries. Reddit visibility on Google rose 1,328% in a year, so your buyer reads forum threads before your product page. The Helpful Content Update buried 129 of 130 worst-hit sites and most have not recovered. Google still drives fourteen times the traffic ChatGPT does. The work got harder. It did not stop.
Get in touchSpecialists, not a content mill
Senior writers and SEOs with category expertise run the work. No 23-year-old generalist juggling thirty accounts off a template that worked in 2019.
Pipeline, not pageviews
We report sourced pipeline, influenced pipeline, and cost per qualified opportunity. Sessions and keyword counts do not appear in the report.
our approach
Our Approach
Intent first.
Volume never.
We start with the queries your buyer actually types, including the ones they type into ChatGPT. We work backwards from the booked meeting, not forwards from a keyword volume report.
The first thirty days are diagnostic. We pull apart your organic visibility, your AI-citation footprint, your content decay, your technical health, your Entity Trust signals, and your HCU exposure. You leave with a written plan and a triage list, even if you do not hire us.
We map the BOFU queries your buying committee runs, the alternative-to comparison searches they make at 11pm, and the AI-answer surfaces you are invisible on. Then we name the twenty pieces of work that will move pipeline.
Senior writers ship research-grade content. Technical SEOs fix the architecture. Digital PR earns the authority signals. GEO and AEO engineers make the work legible to LLMs. All four practices sit on one team.
We refresh monthly against content decay and run quarterly Entity Trust audits. New surfaces such as AI Mode, Reddit and LinkedIn get added as buyer behaviour shifts. The programme compounds quarter on quarter.
Our Content &
SEO Services
Four practices on one team, one P&L, one accountable lead. Editorial, technical SEO, digital PR, and AI search optimisation. No vendor stack to manage.
Editorial Content
Research-grade writing for BOFU pages and category-defining pieces. Original data, named authors, opinionated takes. We do not ship another 1,500-word ultimate guide nobody finishes.
Technical SEO
Site architecture, crawl budget, schema, Core Web Vitals, internal linking. This is the plumbing nobody sees and every algorithm rewards.
Digital PR & Authority
We earn coverage and links from UK, MENA and ANZ titles your buyer actually reads. Entity Trust signals that survive the next core update.
AI Search Optimisation
GEO and AEO are distinct practices, not a slide bolted onto an SEO deck. Schema, structure, citation signals and source authority engineered for Google AI Overviews, ChatGPT, Claude and Perplexity.
Write once. Earn three SERPs.
One piece of content should rank organically, get cited inside an AI Overview, and surface in ChatGPT when your buyer asks for a shortlist. Most agencies brief for one surface and hope for the rest. We brief for all three at the keyword stage, with different structure, different schema, and different citation logic for each.
why MxD
Why MxD for Content & SEO
Rankings are a side effect.
We do not sell rankings. Rankings are what happens when buyer-intent research, editorial standard, technical foundation, and EEAT-grade authority signals are built by senior specialists who care about the answer. Most agencies sell one of those four and outsource the rest. We build all four under one accountable lead, in one P&L.
Common
Questions
Is SEO worth it now that AI Overviews and ChatGPT exist?
Yes, and the maths is not close. Google still drives roughly fourteen times more visits than ChatGPT (83.8B vs 5.8B per Similarweb, Aug 2025). Organic search still produces over half the revenue for most B2B sites, while AI referrals sit at 1–2%. What has changed is the standard. Generic content loses now. Specific, credentialed, opinionated content wins on all three SERPs at once. The work is SEO plus GEO plus AEO, run by one team.
How long until we see pipeline?
Ninety days to first measurable movement on BOFU queries, including comparison pages, product alternatives, and the problem-aware searches your buying committee runs late in the cycle. Months six to twelve are where compounding starts. Years two and three are where the channel pays for the entire programme several times over. Anyone promising faster is selling you traffic, not pipeline.
We were hit by the Helpful Content Update. Can you fix it?
Sometimes. Recovery is a 12-month rebuild around Entity Trust, not a content tweak. The work involves credentialed authors, surgical pruning, technical consolidation, and earned authority signals. We will tell you in the audit whether the site is recoverable, or whether a migration to a fresh domain is the honest answer. We have had both conversations.
What does this cost?
We work in engagement tiers rather than from a price list. A focused single-practice retainer covering editorial, technical, or AEO alone is one tier. An integrated Content, SEO, Digital PR and AI Search programme is another. Pricing is published in the proposal, fixed for the engagement, and quoted against scope. No hourly rates, no surprise overages, and no twelve-month lock-ins.